Details.

Objective - Create a new logo for a well-known coffee house brand in Wisconsin and introduce its brand of coffee into the market to buy for those people who are at home or offices or do not know about the brand.   

Approach - The best coffee has a story. So the idea was to take the brand back to its roots. Highlight in the logo where the coffee bean actually comes from and highlight the resources that go into cultivating the bean and its origin story. Then the idea was to create a badge that would make it official and easily applicable to different materials.

Results - A badge logo that invites the consumer into the home/farm from where the coffee bean comes from. It tells of freshness and its organic-ness and the brands’ roots to doing things the old way that is steeped in history.