Details.

Objective - Take the old cake color and revamp it. Make it colorful and full of personality, like the person who owns the brand. Give the client a log that they can put on multiple places and collateral that they can use on different packaging. 

Approach - Flattened the old design and make it simple. A negative space cake will make help make the brand memorable in a space crowded with cakes and cupcakes. The idea was to take the old logo and make it playful, fun, and more feminine. 

Results - A logo that has a log of flow to it and also a lot of personalities. The colors are bright and pop and add emanate from the charisma of the client. .